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Michael Wallace, a statistics professor at the University of Waterloo, has found a way to consistently win Tim Hortons’ Roll Up To Win contest. By analyzing the contest’s digital format and using statistical methods, Wallace discovered the best times to play, achieving an 80% win rate this year. His strategy involves playing when fewer people are participating, specifically at 3:16 a.m. Wallace uses his findings as a teaching tool to engage his students in statistics. Despite his success, he hopes Tim Hortons continues to allow his experiments with their game.
